Proposal
To:
Cannella Media
c/o Carolyn Fenton
cfenton@cannellamedia.com
“Cannella Experts” Video Edit / Motion Design
Proposal #CMD002B
August 26, 2024
Project Details
The Objective
The Cannella Experts Video Series project involves creating a series of short, engaging video clips using existing footage from the 'Cannella Experts' sessions. These videos will be designed to enhance Cannella Media’s social media presence, providing shareable content that aligns with the brand's evolving identity. This project will also introduce subtle elements of a brand refresh, including updated logos, colors, and motion graphics, to ensure a cohesive visual experience that reflects Cannella’s leadership in the DTC marketing space.
Scope of Work
The Launch Plan
Footage Review & Selection: Analyze the existing 'Cannella Experts' footage to select the most impactful segments for social media clips.
Brand Refresh Elements: Incorporate updated branding elements, such as new logos and color schemes, into the videos to align with Cannella’s refreshed identity.
Video Editing & Production: Edit and produce multiple video clips, optimized for platforms like Instagram, LinkedIn, and YouTube. Each clip will include motion graphics, lower thirds, intro slides, and outro animations.
B-Roll & Additional Content: Source and integrate b-roll footage, as well as any necessary assets from Cannella’s client library, to enhance the storytelling and visual appeal.
Finalization & Delivery: Deliver a series of finalized video clips in various formats for distribution across Cannella’s social media channels.
Schedule
Path to Liftoff!
Week 1: Laying the Foundation
Initial meeting to discuss goals, target audience, and desired outcomes.
Review of all existing footage and selection of key segments.
Week 2: Building the Vision
Development of initial video edits incorporating brand refresh elements.
Review and feedback session with Cannella.
Week 3: Refinement & Finalization
Final editing based on feedback.
Integration of b-roll footage and final branding elements.
Delivery of completed video clips in multiple formats.
Budget
Your Investment
Approval & Payment
Next Steps
It’s always a pleasure to work with clients on achieving their design goals—thank you for this opportunity! If you have any questions, feel free to reach out. To streamline project approvals, I’m happy to offer various payment options to get started. While I prefer Venmo Business (@helloimjosh), I also accept ACH Transfers or Wire Payments.
Thank you once again for entrusting me with this project!